Betting theory

Do you really think about your betting? I don't mean do you think "Will Lampard make the difference in midfield?" or "will Djimi Traore ever successfully complete a pass to one of his teammates?" (for the record the prices are 1/2 and 66/1 respectively). I mean do you think about the fundamentals of betting?

The fact that you have sought out Punters' Paradise suggests that you're one of the people who do analyse their betting and who actually do ponder the fundamentals of probability, staking and gaining an edge over the bookies.

The unhappy truth is that most punters don't - they rely purely on intuition.

Don't get us wrong - there's nothing wrong with intuitive gut feeling. That's where most bets start and that's where the final decision to take a bet usually comes from. We've all met people who have that innate knack of knowing when a horse is flattering to deceive or when a struggling team are due an away win. That's a rare gift.

Yet when you ask these people what they consider to be the fair price for their bets they'll
often look at you blankly - they'll take whatever price is on offer, value or not. Ask about money management and they'll tell you the missus looks after the housekeeping. Ask about their preferred stake and they'll tell you 'medium-rare'.

"Ask about money management and they'll tell you the missus looks after the housekeeping. Ask about their preferred stake and they'll tell you 'medium-rare'."

Chances are, this guy is losing long-term and this is a small tragedy as he has the smarts and the savvy to judge a race better than his bookie. But because he's not price sensitive he's taking winning bets which aren't value, which aren't fairly recompensing him for the risks he's taking. So when the losers come (and come they will) they take him into the red way too quickly.

This is where the material in Betting Theory comes in. We introduce the concept of value betting, show you how to know if you have a winning system, give a unique insider's guide into theright staking strategy for you and even give you insight into what the best sports to bet on are.

If you're new to this, we're talking about a fundamental paradigm shift in how you bet. But we guarantee that your betting bank will be healthier if you take on board the ideas expressed here.